Tim Cook has suggested that the Apple Watch would do more than provide its owner with the time and as a wearable means to communicate with your iPhone ... something that you would rather leave in your pocket or purse. He suggested that this device could also serve as a means to assist people with monitoring their health and fitness. But can this device that is strapped to your wrist really do that?
Research on Smart Watches and Their Owners
Before doing the deep dive into the Apple Watch, I want briefly discuss some of my experience with researching smart watches. I can't divulge all the details of that research because some of that work that I was part of a research team is proprietary. I can say a few things about smart watches, the variety of their capabilities and some of the opinions about them that people who have used them have provided.
The smart watches that we used in our research had capabilities that fell into two categories. The first were capabilities that allowed the owner to communicate with and control their smartphone. For example, a smart watch would allow an owner to control music or podcasts being played or allow the owner to make and receive calls through the smart watch. Communication between the two devices was over Bluetooth (IEEE 802.15.1) The second were independent capabilities this can include GPS map capabilities, collecting and displaying running or cycling distances and routes. And providing the date and time.
We found that owners of smart watches were initially excited and enthusiastic about owning a smart watch. However, over time that excitement and interest disappeared ... and disappeared to the point where most owners were considering ways to rid themselves of their smart watches. Based on our research, smart watches seemed like a good idea. But once initially-enthusiastic owners tried to incorporate smart watches into their lives, their response to them became negative.